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A Good Time to Start An internet Busines
One question that is paramount in people’s minds right now ( in just about every country in the world ) is, of course, whether it is actually very wise to start an Internet business in the current economic climate. To this query I’m tempted to use an old cliché here and say, ‘Well, yes, actually because there’s no time like the present is there?’ I doubt, however, that that is likely to wash with most potential clients. Rather than going into a detailed explanation/argument about the economy and world events that is likely to send y our prospect to sleep, I would be inclined to keep everything very simple ( as ever ).
Explain that there are either of two things that can happen in the immediate future:
1.The economy can turn around either slowly or rapidly
2. The economy can get worse.
Whichever of the two it happens to be, I really cannot see any disadvantage to starting your own business either from a practical or psychological aspect. Let’s take point one to begin with. Imagine that things start to pick up and you have just set up in business – people will suddenly start to feel buoyant again and the thrill will allow them to feel that the world is their oyster. Psychologically, then, they are likely to be feeling a little elated and keen to get in on something that is growing – before all their friends beat them to it, perhaps? I would anticipate that if this becomes the case, there will be a surge in people wanting to come ‘on board.’ The practical reasons are obvious because people will see the bottom of the recession as the right time to start investing ( in a new businesses, shares or other venture ). From a psychological viewpoint, they are now more likely to go into something a little bit more entrepreneurial than your usual run of the mill stocks and shares and banking alternatives than they may have in the past. This is, of course, due to the fact that trust has been lost within those sectors and we all know that trust is what you build a successful business on, don’t we?
Let’s now assume that the economy gets worse ( as in point 2 ). Well, psychologically, it’s my view that the worse it gets, the more likely people are to jump ship from where ever they are operating and not wait to be pushed – rather take the initiative ( people love to feel they are doing that ) and find a new situation over which they hold more control. From a practical point of view, they are also likely to see ‘the writing on the wall’ for conventional businesses as a whole and so reinforcing the view that getting out is better than being pushed out while they still have some cash to play with!
So, to come back to the old clichés, I’m tempted to use another and say ‘The time is right’ to start your own show. Indeed, one has to ask the question as to whether we can afford not to start our own businesses rather than trust ourselves to a system that has let the majority of the world down so badly. I know which side of the fence I’m on so perhaps I may finish with a slight amendment to the latter cliché above and that is ‘The time is always right to start your own ( Internet ) business.
To see how I started in an Internet business that offers education on this subject and more, you can download a free report from mysite. www.hilaryhughes.com
Hilary Hughes
To learn more about how to start an Internet Business, then please come to my website where you can submit an application and be up & running your own business in just a couple of days. Alternatively, you may just wish simply to request more information. Either way, I’ll send you a free down loadable report about driving traffic.
Hoping to be working with you very shortly,
Hilary Hughes
Article from articlesbase.com
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Hotel Financial Control: How To Improve Your Hotel P&L Structure Based On New Revenues And Costs
The Hotel Financial Control function generally analyses the Hotel activity through a standard P&L reclassification that identifies four main departments that represent the main business area of the Hotel: Rooms Revenues, Food & Beverages Revenues, Telephone Revenues and Other Income. Rooms and F&B are the main drivers of value, while the other revenues may help the total contribution. For each of the four department the Hotel Financial Control calculates the department profit and then the cumulative Department Profit of the Hotel.
Further in our accounting, we subtract the Undistributed Expenses (including Adm. & General, Marketing, Repairs and Maintenance, Energy Costs, etc.) to obtain the Gross Operating Profit of the Hotel and we subtract Fixed Charges (including Equipment and other Rent/lease, Real Estate and other Taxes, Building and other Insurance, etc.) to obtain the Net Operating Income.
The main size and performance measure in the Hotel industry are identified as the Occupancy Rate, multiple occupancy factor, annual sleepers, GUR (number of sleepers per available bed) ARR (Average Room Rate), Revenues PAR (per available room), Revenues POR (Per Occupied Room). The main profitability measures of an Hotel are based on Gross Operating Income (GOI-Par and GOI-Por) and to Net Operating Income (NOI-Par and NOI-Por). Hotel valuation multiples are often linked to RevPar, GopPar and NoiPar.
Nice, but it is time to make few changes. Although the Hotel industry is almost stable compared to other businness, there are two drivers that would suggest to the Hotel Financial Control to make some development to the above Profit & Loss reclassification: these are the Internet based booking and the new Real Estate financial structures. Let’s see how these two drivers may lead to some upgrades in our way to look at the accounts of an Hotel.
Hotel bookings include direct bookings at the Hotel (via telephone or Internet based), “chain” label driven bookings and Internet media bookings (via major Internet bookings media). Each of these channel requires a different organisation structure, different contracts and different costs. It is not a simple sales and marketing choice with associated Sales and Marketing costs: the decision to stress the Internet channel changes rather than the traditional channels dramatically change the Hotel operations and the Hotel P&L. We worked as Advisor together with an Hotel manager in a famous location in Italy. We decided that the “chain” label driven booking was too expensive and could be replaced by Internet media bookings. The result was an increase in the overall Hotel occupancy rate with no decrease in the Avg Room Rate. The installation of the new system required an overall three months investment, peanuts in comparison with what the Hotel was paying to have a famous label on the door. But in order to really monitor each cent of cost we needed to chance the Hotel Financial Control system.
The issue is: Is it correct that the Hotel Financial Control considers Sales costs as Undistributed Expenses, as these costs are not evenly insisting on the different revenue stream? In other words: what we noticed is that the Sales channel brings different Sales costs on Room Dept and on F&B Dept. If these is the case, we might therefore decide to include the different impact of Sales channel expenses on the department. P&L with more accuracy.
A different issue on the Hotel Financial Control structure rely upon the new Real Estate ownership. Hotel Real Estate are increasingly owned by financial investors that very little care about the characteristics of the Hotel business and are very demanding: they require a stable financial flow, possibly a higher reward based on the performance of the Hotel and they look at long-term capital appreciation. The structure of the lease / rent contract and its cost is therefore not simply one of the fixed costs of the Hotel but is “the” cost. The Hotel Financial Control cannot simply include this in a row down in the P&L, but a much in depth analysis is needed. We might want to include the contingency share of the lease /rent in operating expenses so that our Dept. profit really reflects the profit to the firm. In addition we might want to define into a proper P&L figure the relevant lease / rent expenses.
Finally a few words on other issues: telephone revenues and SPA revenues.
Everybody attending an hotel owns at least one mobile telephone and pretends full Internet coverage: Hotel telephone revenues are therefore limited. The wellness area, including SPA and fitness revenues instead are increasing: the Hotel Financial Control often replaces the telephone Dept line with the SPA Dept. line.
As Advisor in this industry, we are therefore challenged with the clients’ need for further improvements in Hotel Financial Control so that it really supports the management in its decisions.
Mr. Cesare Carbonchi is an international investment banker with large European and US experience in top tier institutions and with CEO experience in leading corporations. Cesare Carbonchi runs EqS Equity Studio in Milano, Italy.
EqS Equity Studio is an independent corporate finance boutique that provides financial advisory and transaction services to corporate clients relating to their business in Milano, Italy. See website at www.eqsstudio.com
Article from articlesbase.com
Traffic Geyser’s Main Street Marketing Machine Is Bringing Online Marketers A Copy And Paste Busines In A Box
Mike Koenigs CEO of Traffic Geyser is launching probably his best info product yet called: Main Street Marketing Machine. This will be a supersized version of their Firepower program launched in 2009.
The goal of this product is to target 2 main issues nowadays:
1. The increasing amount of online marketers trying to make a legitimate income online
2. An overlooked but incredibly big market needing online marketing services: the small local business.
Koenigs saw a huge opportunity meeting the needs of these 2 niches creating a new step by step paint by numbers type of opportunity in a box solution.
How does traffic geyser’s new product correct these problems?
If you have been online longer than 2 weeks you will understand that the key obstacles that regular people face trying to make money online are: lack of direction, a large amount of competition or many things to understand and setup before you start seeing any money.
Main Street Marketing Machine addresses this since the user of this info product, (online marketers), do not need a product, list, website, join-venture partners, business or marketing experience.
On the other hand it is targeting a niche that has a huge demand but little competition. Only 1 of every 38 online marketers is marketing small local businesses.
On top of that, this product deals with another large problem that we are living in this economy, the small local business have been suffering and struggling to survive. Even though they realize that internet is the future, most of them are losing tons of money due to the lack of online presence.
Traffic Geyser’s new concept not only shows online marketers how to build an online presence for small local business, get them ranked in the first page of google, listed in local directories, etc. but also gives you a step by step training on how to get clients, how to educate them and how even to outsource it all.
Now the main difference between Mike Koenigs’ program and anything else is that it doesn’t only focus on the know-how, but also and most importantly gives you all you need to automate the whole process: the tools, templates, software, etc. including a revolutionary feature the opportunity finder.
The opportunity finder will show you to find prospects, the competition these prospects have, their contact information and most of all, it even gives you the FAQ that people have about those niches.
This amazing resource alone will save you lots of time and effort allowing you to focus your time on what makes you money.
The feature I like the most that sets the Main Street Marketing Machine apart is that they include marketing strategies on how to apply all these resources: how to start, what to charge, the campaigns you can use, what and how to offer it.
This without mentioning an incredible support: constant webinars, Q&A sessions, to help members to actually apply these strategies in the real world.
If you are new in online marketing or you haven’t found success yet, this program is highly recommended.
This is the time to leverage what you already know and start building a business. Learn How Traffic Geyser’s Main Street Marketing Machine is a powerful solution for you an entrepreneur looking to build your own successful online business. Carina Franco continually provides new entrepreneurs with cutting edge strategies to build their online business empire.
Article from articlesbase.com
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